Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Episodes
113 episodes
Unreasonable Hospitality: How to Give the Best Service | Playmakers Replay
What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook unpack the powerful concept of Unreasonable Hospi...
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32:36
Ep 109: Unlocking the Power of Sponsorships & Partnerships
🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights...
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33:12
Ep 108: Mastering Staff Training with Steve Cook & Christie Copeland
🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing team. From developing consistent communication strategies to leveraging tech an...
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25:16
Strategic Real Estate and Business Advisory with Jason Bush | Ep 107
🎧 In this episode of Paradigm Playbook, host Steve Cook sits down with Jason Bush, founder of a commercial real estate advisory firm serving the Carolinas. Together, they unpack how strategic real estate decisions can significan...
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29:45
Intentional Growth: Strategies for Purposeful Business Expansion | Playmakers Replay
In this replay of the Paradigm Playbook podcast, host Steve Cook and Dave Kozak break down the concept of intentional growth—and why it’s essential for building a sustainable business in the sports and entrepreneurship world.You...
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32:18
Navigating IT Solutions for Small Businesses with Ben Minardi | Ep 106
In this episode of Paradigm Playbook, host Steve Cook sits down with Ben Minardi, co-founder of Connectivity Systems, to break down the essentials of IT for small businesses. From selecting the right internet service prov...
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21:58
Strategic Social Media Marketing with StargazeX | Ep 105
In this episode of Paradigm Playbook, we’re joined by the founders of StargazeX, a powerhouse social media agency transforming how sports businesses grow.From humble beginnings as high ...
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23:24
Mastering Business and Personal Growth with Dr. Lance Knaub | Ep 104
In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your business without sacrificing your health. Discover the importance of vision, perso...
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31:33
Protecting Your Gym: Legal Lessons with Matthew Becker | Ep 103
In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal considerations every gym owner and sports entrepreneur needs to know. Fr...
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26:15
Evolving with Purpose: Business Lessons from John Deary of DGS Gym Supply | Ep 102
In this episode of Paradigm Playbook, host Steve Cook welcomes longtime friend and business partner John Deary, founder of DGS Gym Supply. Together, they reflect on decades in the gymnastics industry, explore pivotal career transitions...
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24:10
Mastering Employee Retention with Casey Del Prete of Safari Swim School | Ep 101
In this episode of Paradigm Playbook, host Steve Cook sits down with Casey Del Prete, owner and visionary behind Safari Swim School. Together, they explore the challenges and solutions around hiring, onboarding, and retaining top talen...
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25:53
Revolutionizing Youth Athletics with Casey Wright of NinjaZone | Ep 100
On this episode of Paradigm Playbook, host Steve Cook talks with Casey Wright, CEO of Wright's Gymnastics and the globally recognized NinjaZone. Casey shares her journey from growing up in her family's gymnastics club to launching a pr...
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25:10
Unlocking the Power of AI for Small Business with Steve Cook & Christie Copeland | Ep 99
Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence for small business owners. From writing social media posts and drafting contr...
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26:09
Beyond the Lease: Navigating Real Estate Strategy with Jason Bush | Ep 98
In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the intersection of entrepreneurship and real estate. Drawing from his exp...
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27:49
Beyond the Walls: Expanding Revenue Through Events with Timothy Horan | Ep 97
In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.From youth sports clinics...
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26:14
Beyond the Gym: Mental Strength & Athlete Resilience with Lisa Mitzel | Ep 96
This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her j...
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27:28
Top 10 Strategies for Growing Your Business | Ep 95
In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical i...
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20:11
Branding for the Win: Inside the Business of Sports Marketing with Christie Copeland | Ep 94
🎙️ In this episode of Paradigm Playbook, host Steve Cook teams up with marketing expert and former gym owner Christie Copeland to explore what it takes to build a standout sports business. From the power of logo design to finding your ...
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24:21
Building Balance: Inside the Business of Gymnastics with Britt Kleine | Ep 93
🎧 On this episode of Paradigm Playbook, host Steve Cook dives into the dynamic world of sports entrepreneurship with Britt Kleine, COO of Dominique Dawes Gymnastics and Ninja Academy. From her early days at City Fitness to overseeing l...
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26:44
Dominique Dawes: From Olympian to Entrepreneur | Playmakers Replay
In this special Paradigm Playbook replay, Olympian Dominique Dawes shares how she turned her passion into purpose and transitioned from elite athlete to entrepreneur. 💬 Hear her story of resilience, leadership, and building something b...
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30:40
The Business of Expansion: Gym to Swim and Beyond with Andy Broido | Ep 92
🎙️ In this episode of Paradigm Playbook, Steve Cook is joined by swim industry expert Andy Broido to discuss smart strategies for business expansion, especially in gyms and swim schools.Andy shares real-world insights on ...
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23:16
From Acquisition to Expansion – Jordan Bailey’s Journey | Ep 91
🎙️ In this inspiring episode of Paradigm Playbook, host Steve Cook sits down with Jordan Bailey, owner of Central Oregon Gymnastics Academy, to unpack her remarkable journey—from acquiring an underperforming gym to building a bo...
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21:24
Embracing Change: Pivot Like a Pro | Ep 90
🚨 Change is in the air—and in this episode, host Steve Cook dives headfirst into it! With co-host Dave Kozak stepping into a new chapter, Steve tackles the big topic of change in the world of business and sports.Inspired by the ...
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18:01
