Ep 113: Building a Sports Business with Passion and Personal Touch with Alivia Orvieto Artwork

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Ep 113: Building a Sports Business with Passion and Personal Touch with Alivia Orvieto

December 09, 2025

In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training can look like.

Alivia shares her journey from competing in indoor volleyball at a young age to launching a first-of-its-kind beach volleyball hybrid program in Pennsylvania. She opens up about the challenges and rewards of building a business without a brick-and-mortar facility, and how she blends personal training, nutrition coaching, and athletic development into a holistic experience for her athletes.

Together, Steve and Alivia dive into:

🏐 How she built Orvieto Athletics from the ground up
💪 The role of strength training during in-season and off-season cycles
🌱 How she uses technology to scale online training + nutrition services
✨ The power—and pressure—of growing a business rooted in personal brand
🚀 Her long-term vision for expanding opportunities for young athletes

Whether you're an aspiring coach, a sports entrepreneur, or someone passionate about athlete development, this episode offers a fresh look at what it takes to build a thriving sports business with heart.