Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program with 300+ clubs.
Tyler shares how the program blends gymnastics, parkour, martial arts, and ninja-style training into a progression-based system that builds skills and confidence. They dive into why it resonates with parents, how classes are structured for maximum engagement, and what makes it a profitable addition for gym owners.
If you’re looking to grow your gym, engage a new audience, or build a program that scales, this is a must-listen!
Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube