Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Latest Episodes
Ep. 127: How Cognitive Biases Help Entrepreneurs Close More Deals with John Asher
Host Steve Cook sits down with sales expert, entrepreneur, and author John Asher to explore how understanding how people think can transform how entrepreneurs sell. Drawing on his unique background as a Navy submarine captain, Pentagon buyer an...
Ep 126: Giving Every Child the Chance to Swim with Kristin Mabrouk
Host Steve Cook sits down with Kristin Mabrouk, Executive Director of the Hope Floats Foundation, to discuss how the organization is making lifesaving swim lessons accessible to more children across the country. By partnering with swim schools ...
Building a Sports Business with Passion and Personal Touch with Alivia Orvieto | Playmakers Replay
In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training can look like.Alivia shares her journey from competing in indo...
Ep 125: From Activism to AI: Curtis Michelson on Innovation
Host Steve Cook sits down with entrepreneur, consultant, and innovation strategist Curtis Michelson to discuss his unique journey from nonprofit activism and sales to software development, product leadership, and AI. Curtis shares how AI is res...
Ep 124: Building Stronger Youth Sports Through Associations with Ross Gage
Host Steve Cook sits down with Ross Gage, Chief Executive of Gymnastics Clubs Australia (GCA), to explore the vital role associations play in strengthening youth sports organizations around the world. Drawing from his experience as a swimming c...