Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Ep 122: Building a Culture of Ownership with Miren Oca
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Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership and purpose.
Miren shares how she started teaching swim lessons at 19 and grew it into a full aquatics company—learning business through books, mentors, and experience along the way. She breaks down the “OWN IT” culture behind Ocaquatics and why investing in your team is what actually drives retention and results.
The conversation dives into her decision to sell 100% of the company to employees through an Employee Ownership Trust—while staying on as CEO to protect the mission, culture, and long-term vision.
She also shares the story behind Ripples of Impact, a nonprofit focused on redefining ROI by turning speaking fees into swim scholarships and expanding access to water safety.
This episode is about building something bigger than yourself—and creating a business that lasts.
Visit Miren here:
https://www.mirenoca.com/
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