Evolving with Purpose: Business Lessons from John Deary of DGS Gym Supply | Ep 102 Artwork

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Evolving with Purpose: Business Lessons from John Deary of DGS Gym Supply | Ep 102

July 31, 2025 • Steve Cook

In this episode of Paradigm Playbook, host Steve Cook welcomes longtime friend and business partner John Deary, founder of DGS Gym Supply. Together, they reflect on decades in the gymnastics industry, explore pivotal career transitions, and dive into the "Hedgehog Concept" from Jim Collins' Good to Great.

John shares how he shifted from coaching gymnastics to building one of the most recognized equipment distribution companies—and how venturing into the Ninja Warrior space pushed him to grow as a leader and entrepreneur. From hiring based on character to staying passionate through change, this conversation offers powerful lessons in personal growth, business evolution, and knowing when to get uncomfortable to move forward.

Whether you're in the sports world or simply navigating your next move in business, this episode is packed with inspiration and strategy.