Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Latest Episodes
Ep 129: Your Brand Is More Than a Logo: How to Stand Out with Galen Broido
Host Steve Cook sits down with Galen Broido, founder of Galenda Media Group, to talk about what truly makes a brand stand out in the youth sports and child activity industry.Drawing from her background in marketing, web design, and the s...
Ep 128: Positive Leadership Is a Competitive Advantage with Marcella Miciano
Host Steve Cook welcomes back Marcella Miciano of Vivid Motivation to explore how positive leadership can transform culture, strengthen teams, and create a competitive advantage in youth sports and child activity businesses.Drawing on&nb...
Ep. 127: How Cognitive Biases Help Entrepreneurs Close More Deals with John Asher
Host Steve Cook sits down with sales expert, entrepreneur, and author John Asher to explore how understanding how people think can transform how entrepreneurs sell. Drawing on his unique background as a Navy submarine captain, Pentagon buyer an...
Ep 126: Giving Every Child the Chance to Swim with Kristin Mabrouk
Host Steve Cook sits down with Kristin Mabrouk, Executive Director of the Hope Floats Foundation, to discuss how the organization is making lifesaving swim lessons accessible to more children across the country. By partnering with swim schools ...
Building a Sports Business with Passion and Personal Touch with Alivia Orvieto | Playmakers Replay
In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training can look like.Alivia shares her journey from competing in indo...