Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Latest Episodes
Building a Sports Business with Passion and Personal Touch with Alivia Orvieto | Playmakers Replay
In this episode of Paradigm Playbook, host Steve Cook sits down with Alivia Orvieto, a volleyball and fitness specialist who’s redefining what sports training can look like.Alivia shares her journey from competing in indo...
Ep 125: From Activism to AI: Curtis Michelson on Innovation
Host Steve Cook sits down with entrepreneur, consultant, and innovation strategist Curtis Michelson to discuss his unique journey from nonprofit activism and sales to software development, product leadership, and AI. Curtis shares how AI is res...
Ep 124: Building Stronger Youth Sports Through Associations with Ross Gage
Host Steve Cook sits down with Ross Gage, Chief Executive of Gymnastics Clubs Australia (GCA), to explore the vital role associations play in strengthening youth sports organizations around the world. Drawing from his experience as a swimming c...
Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program with 300+ clubs.Tyler shares how the program blends gymnastics, parkour, mart...
Ep 122: Building a Culture of Ownership with Miren Oca
Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership and purpose.Miren shares how she started teaching swim lessons at 19 and grew it...