Paradigm Playbook
Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.
Paradigm Playbook
Latest Episodes
Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program with 300+ clubs.Tyler shares how the program blends gymnastics, parkour, mart...
Ep 122: Building a Culture of Ownership with Miren Oca
Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership and purpose.Miren shares how she started teaching swim lessons at 19 and grew it...
Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO of Plan Sport Pro, to unpack the system behind scalable, sustainable gym growth.<...
Ep 120: Business Ideas That Seemed Smart (Until They Weren’t) with Christie Copeland
Steve Cook and Christie Copeland unpack the business decisions that felt like great ideas at the time—but came with hard lessons. Christie shares her experience opening a second gymnastics facility, while Steve reflects on building an ...
Ep 119: Coaching, Trauma & Performance: Rewiring the Nervous System with Mandy Morris
Disclaimer: This episode includes discussions of emotional abuse, trauma, and mental health. Listener discretion is advised, as some topics may be sensitive or triggering for certain audiences.Steve Cook sits down with executive p...